Personal Operating System

Your life.
One screen.
Finally.

"Think of it like hiring a part-time chief of staff who knows your business, your health, your goals, and your calendar, and briefs you every morning in 60 seconds. Except it costs $7,500 once instead of $50,000 a year."

HQ is a custom-built personal operating system. Not a template. Not a subscription. A bespoke tool built specifically for your life, deployed to your own domain, and connected to your real data.

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The problem

You're running your life across
six different apps.
None of them talk to each other.

01 //
The 20-Minute Morning Tax

Every morning you open your CRM, then Gmail, then your bank app, then your fitness tracker, then your calendar. Each one tells you a piece of the story. Nobody tells you the whole story. You spend 20 minutes getting oriented and still feel behind.

02 //
The Follow-Up Black Hole

You have active leads who need a call today. Your CRM knows. But only if you open it, remember to check it, and haven't gotten distracted first. Most people lose thousands in deals not because they forgot, but because their system failed them.

The solution

One screen.
Everything
connected.

HQ pulls everything that matters onto a single home screen: your pipeline, your bank balance, your calendar, your recovery score, your training plan, your habits. Every morning you open one thing and know exactly what to do. No switching. No aggregating. No mental overhead.

Because everything is connected, insights emerge that weren't possible before. Low recovery with a packed calendar? Lighter workout. Empty pipeline with high energy? Perfect day for outreach. The more you use it, the smarter it gets.

The AI chief of staff

It knows everything.
It briefs you every morning.

Morning Briefing // Today
Tuesday, June 17 · 6:41 AM
Call your top prospect today. The proposal has been out 9 days with no response. Deal goes cold if you don't follow up before Thursday.
Tuesday: Strength this morning, swim tonight. HRV is 78 (above your 7-day average of 71). Green light for a hard session. You slept 7.1 hours.
3 active proposals open. Your second-largest client last contacted 6 days ago. Follow up this week.
You have 4 meetings tomorrow and a long run Saturday. Protect your energy today. Don't burn out before the weekend.

Generated from real data: your clients, your workouts, your sleep, your calendar.

The AI knows your entire life.
Not just one part of it.

Most AI tools know one thing. Your email assistant doesn't know your HRV. Your fitness app doesn't know your pipeline. HQ's AI reads everything: business, health, finances, goals. It synthesizes it into one coherent picture every morning.

  • Briefs you every morning with specific client names, real numbers, and direct recommendations. Never generic advice.
  • Adjusts workout suggestions based on last night's sleep and HRV. It knows when to push and when to back off.
  • Surfaces overdue follow-ups by name before deals go cold
  • Voice commands: say "I just finished a 4-mile run" and it logs the session, no tapping required
  • Adapts training plans as your fitness improves. Periodization-aware and race-date-aware.
Who it's for

Built for people running
more than one thing.

Profile 01
The Real Estate Agent

Doing $5M–$20M in volume. Managing 20+ active leads, juggling showings, offers, and closings. One missed follow-up costs $10,000.

What HQ solves
AI surfaces hottest leads every morning by name
Commission goal tracker vs actual income
Listings tracker with days on market
Voice-add leads while driving between showings
Profile 02
The Solopreneur

Running a consulting, coaching, or services business solo. Wearing every hat. Losing things in the chaos between clients, projects, and admin.

What HQ solves
Every client, project, and proposal in one view
Bank connected: revenue vs monthly goal in real time
AI that writes your morning brief every day
Weekly review system that actually makes you reflect
Profile 03
The High Performer

Building a business and training seriously at the same time. Triathlete, competitive athlete, or anyone optimizing both performance and output simultaneously.

What HQ solves
Apple Watch syncs automatically: sleep, HRV, workouts
Periodization-aware training plans that adapt over time
Readiness score informs workout intensity daily
Race countdowns and documentary / content hub
What's inside

Every section built
for how you actually live.

01
Home Command Center

One screen. Every panel custom to your priorities. Race countdown, finance pulse, habit rings, key tasks, and calendar, all visible at once without scrolling.

Always on
02
AI Morning Briefing

Generated fresh every morning from your real data. Specific client names, real numbers, direct recommendations. Never generic. Knows your business and your body.

AI-powered
03
People / CRM

Every lead, client, and contact with full history, next follow-up date, open proposals, and an AI Brief button that summarizes the relationship in one click.

Core
04
Smart Checklist

Named lists for every area of life. TODAY tab shows only what matters right now. Voice capture from anywhere. Tasks disappear when done. They never pile up.

Always on
05
Google Calendar Sync

Your calendar connected permanently. Tasks can be scheduled to open calendar slots automatically. Never double-book. Always know what's coming.

Connected
06
Financial Dashboard

Real bank data via Plaid (the same system Venmo uses). Balance, income trend, spending, and your monthly goal all visible without opening your bank app.

Connected
Our guarantees

We stand behind
every build.

Most custom software developers make you pray it works. We guarantee it does.

01 // Delivery Guarantee
Live in 7 business days or your final payment is waived.

From the moment your first payment clears, your dashboard goes live within 7 business days. We've done it. We'll do it again. If we miss the deadline for any reason on our end, you don't pay the second half.

02 // Satisfaction Guarantee
Anything not working in 30 days fixed same week, free.

If any feature doesn't work as we discussed, any integration breaks, or anything behaves unexpectedly in the first 30 days, we fix it within the week at no charge. No arguments, no invoices, no delays.

03 // Onboarding Guarantee
We don't close the project until you've used it for 7 days.

The project isn't complete when we hand you the keys. It's complete when you've used it for 7 consecutive days and told us it's working for your life. We stay engaged through that window. No ghosting after delivery.

04 // Value Guarantee
If you don't feel more organized and in control within 60 days we rebuild any section for free.

If after 60 days of daily use you feel like any section of your HQ isn't pulling its weight, we redesign and rebuild it at no charge. We're building something you'll use every day for years. It has to be right.

Pricing

One price. Yours forever.

No monthly SaaS fees. No per-seat pricing. No vendor lock-in. You pay once for the build, own the dashboard permanently, and keep the optional retainer only if you want ongoing support. 50% upfront, 50% on delivery.

Every build is designed from scratch on your discovery call. Sections can be swapped and customized within your tier at no extra charge. Add-ons are available on any tier. Professional includes any two built in.

Essential
$5,000
one-time build fee
Delivered in 5–7 business days
  • Home command center, fully custom panels
  • Checklist, habits, journal, weekly review
  • People / CRM with AI briefing
  • Google Calendar connection
  • Bank connection via Plaid
  • Daily AI briefing
  • Voice commands
  • Mobile optimized
  • Deployed to your domain
  • 30-day maintenance included
  • Add-ons available at standard pricing
Get Started
Elite
Custom
contact for pricing
Timeline discussed on discovery call
  • Completely custom sections for your specific life
  • Ironman / race documentary and content hub
  • Advanced health coaching: HRV, load monitoring
  • Full nutrition and recovery protocol system
  • All integration add-ons included
  • 6 months maintenance included
  • Monthly strategy calls for 3 months
  • Full codebase handoff
Let's Talk
Integration Add-Ons

Available on any tier. Essential clients add them at listed price. Professional includes any two of your choice.

Optional · à la carte
Health and Training Suite+$1,500
Follow Up Boss+$500
Whoop+$300
Strava+$300
Garmin Connect+$300
Oura Ring+$300
QuickBooks+$500
Stripe+$400
HubSpot / Pipedrive+$500
Gmail digest+$300
Slack notifications+$300
SMS task capture+$400
Custom integration+$500–1,000
Optional · cancellable anytime
Monthly Retainer
$400 /month
"Most clients keep it."

Things break and APIs change. The retainer means it gets handled without you thinking about it.

Bug fixes handled immediately
Integration updates as APIs change
Performance improvements
Priority support, same-day response
Not included in retainer

Significant new sections or features are scoped separately, typically $200–600. The retainer keeps what's built running great. New builds are a separate conversation.

50% upfront, 50% on delivery. Enterprise pricing available on request.

How it works

Built in days,
not months.

Most clients have a working dashboard within 10 days of their first call.

01
Discovery Call

60 minutes. We map your business, tools, and goals, and design your exact dashboard from scratch.

02
Build

We build your custom HQ in 5 to 10 days. You see it before it's final and can request changes.

03
Setup Call

One-hour screen share. You connect your accounts: Google, bank, Apple Watch, whatever you use. You control your credentials the entire time. We never see them.

04
Live on Your Domain

Your HQ goes live at your URL. Keys handed over. Yours to keep forever.

Your data.
Your domain.
Your keys.

This isn't a SaaS platform where your data lives on our servers. Your HQ is a private application deployed to your own domain, running on your own database. We build it, hand you the keys, and retain developer access only for maintenance, which you can revoke anytime.

Ready to build yours

Stop managing
your life in
six tabs.

Start with a free 30-minute call. We map out your dashboard and see if it's the right fit.

What you're getting: Professional tier
Custom dashboard build$7,500
60-day maintenance (normally $800)Included
Setup + check-in calls (2 hours)Included
Any two add-ons of your choice (normally $600–$3,000)Included
7-day delivery guaranteeGuaranteed
30-day fix-anything guaranteeGuaranteed
Total value $9,000+ in value. Yours for $7,500.